Saudi Arabia’s Global Sports Push

We cover the real reasons behind Saudi Arabia’s dramatic entry into several sports. In a span of just a few years, the country has constructed new leagues, acquired prominent players and solidified massive international partnerships. While Saudi leaders have said this dramatic move will help drive a more diverse economy and modern cultural mindset, some experts have their own theories on what’s behind this multi-billion dollar move into pro sports.

Guests:

• Simon Chadwick, professor, sports & geopolitical economics, Skema Business School.

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